AT&T Playmaker at NBA Crossover.
For 2022 NBA All-Star Weekend, we created an experiential activation in the heart of NBA’s fan fest.
How it worked:
Leveraging a 3D body scanner and AR-technology, fans were invited to create their own personal avatar. Once created, fans’ were able to play with their avatars in our AR Playground — a hardwood-themed hub comprised of 5 thematically-relevant dioramas. usFans were able to use their avatars in each unique diorama, capturing and filming their own personalized All-Star moments.
AT&T Playmaker - The LeBron James Edition
We wanted to let the fans at home have some fun too, so we tapped into our tech to allow users to control LeBron, positioning him to dunk anywhere. Want to try it out? Go to www.att.com/playmaker/ar.
