VIDEO - SOCIAL - OUTDOOR
Flywheel isn't your average spin class. It's a place where competition flies around as much as sweat does. Gross? Maybe. Fact? 100%
To help cut through the clutter of the ever-increasing popularity of their competition, we knew we had to go pedal-to-the-metal (pun very much intended) in the boldness department. Transforming the first letter of the brand name, we not only personified the overall competitive nature of Flywheel’s founders and instructors, but, more importantly, encouraged prospective riders to tell their inner-naysayer/excuse-maker to F* off and hop on.
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