OOH - PRINT
When it comes to charities or worthy causes, time isn't money — it's much, much greater than that.
While I never had any younger siblings, I did always have this innate, insatiable desire to always want to mentor, encourage, and help my younger cousins. That’s one of the main reasons I love to teach. It’s also why I chose to create this pro-bono campaign for Big Brothers Big Sisters of America. Because while writing a check to a cause is fantastic, helping a boy or a girl (especially one without parental support or guidance) stay on the right track by devoting your time to them is absolutely priceless.
THE CAMPAIGN: The friendly, childlike, and even cute & cuddly images are designed to lure you in, while the hard-hitting, almost gut-wrenching headlines are designed to create an immediate call-to-action.
