The Brief: In a nutshell, eBay Motors was the go-to for all parts and accessories, but that was when gas was like a buck-a-gallon. They lost marketshare because they stopped advertising. Go figure.
That’s where we stepped in. Our goal was to catapult eBay Motors’ YouTube and IG pages, creating content that would grow their YouTube page from 1,000 subscribers — and regain the marketshare they lost.
The Answer: Make parts and accessories the hero by pinning stock and modded vehicles against one another to showcase that a car is truly a sum of its parts. To do that, we created a five-episode series that changed how automotive content was created for YouTube and helping put eBay Motors back in contention as the king-of-the-auto-parts-ring.
The Result: In the first 2 weeks of our first episode airing, we amassed 1M views and increased subscribers by 7,000%. I’m no mathematician, but that’s like pretty good or something.
Episodes
EPISODE 1: “SIDEWAYZ” - The 2023 Nissan Z, featuring 3x Formula Drift Champion Chris Forsberg.
EPISODE 2: “FUELING AMBITIONS” - The 202 C8 Corvette, featuring former World Record-holder/Influencer Emelia Hartford.